Engadget Logo Rumors that Facebook and Snapchat will continue to track even if the Japanese iPhone user "rejects tracking"
Apple is iOS 14 in April this year.After 5, the application tracking transparency (hereinafter referred to as "ATT"), that is, "a privacy policy must obtain a clear permission when tracking users over the web or app with different apps".
However, the interpretation of this rule has reported that apps such as Facebook and Snapchat are continuing to track for targeting ads, even if users refuse to track.Seven months have passed since the ATT started, but companies such as Snapchat and Facebook, such as Financial Times, continued to "Sharing User -Level Signal from iPhone" (Tracking Activity).Was acknowledged.
However, it is said that the data is not directly linked to a specific user profile, but is anonymized and integrated.It is explained that Apple's attitude is an unknown change in the controversial privacy policy (ATT), which is unknown to the company to accept a fairly gentle interpretation.
Apple has instructed the app developer that data must not be extracted from the device for the purpose of uniquely identifying the device, but the developers are "signals" and actions from the user group.It is interpreted that advertisements tailored to these groups can be displayed.
These technologies enable a third party to track and analyze the user group, regardless of whether individual users agree to tracking.Apple also continues to trust an app that collects user -level data such as IP addresses, location information, language, devices, and screen sizes, but some of those information is handed over to advertisers.。In addition, Snapchat plans to share investors with advertisers the data obtained from 36 million users by the company so that the results of the advertising campaign can be "real -time in real time".He said.The Facebook manager also states the policy of "multiple years of efforts" to rebuild advertising infrastructure "using more or anonymized data."By the way, the approach of the individual to maintain the effects of targeting advertisements while dodging the criticism of privacy infringement by replacing the information gathering target with "a certain group with similar interest" is exactly Google ("Federated Learning" "" Federated Learning "OF COHORTS (Floc) is trying to do it. The introduction of user tracking to iPhone has greatly impaired the effectiveness of targeting advertising, and the advertising industry has been panicked.However, Facebook's Zuckerberg CEO may have said that it had an adverse effect, but he said that he could survive in the end may be due to an Apple -approved hole.
Nevertheless, criticisms have been gathered in the method of keeping these people in groups and sending targeting ads.In fact, Google's floc was pointed out that there was no guarantee to be implemented correctly, and there was one case that Microsoft's Edge was disabled.In the future, I would like to watch the development of ATT's "lukewarm" interpretation, and to see the development.Source: Financial Times
VIA: Macrumors
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