Epson, new products with eco tank-mounted inkjet printers, and three models, including "EW-M754TW/TB", which is "large-used capacity"
Expanding home demand and increased large -capacity ink models
In the 2020 home and home business inkjet printer market, the demand for teleworking and home learning due to Corona evil is significant.According to Epson's survey, such demand for home printing has expanded and has stopped falling from the previous downtrend.The ratio of large -capacity ink models, including other companies, is increasing, and Epson's eco tank -mounted model is particularly expanding.However, the biggest challenge is that it has not responded to demand due to restrictions on product supply such as parts procurement and production.
The impact of the corona evil has influenced the printer's selection criteria.Looking at the items that have become the buyer's decisive factor, the "price" is the highest score of the whole, but the percentage of customers purchased due to Corona is slightly lower.On the other hand, the ratio of items such as "size", "design", and "running cost" is rising.
Against this background, Epson's large-capacity ink model "EW-M752T" and "EW-M630T" have gained a high share.In addition to the conventional runnin costs, the size and design are also evaluated.
Epson's response to home demand in Corona is provided by educational and learning content.According to Epson's survey, 35 % said that the use of printer increased due to corona, and 82 % of children's learning effects in drills were "there" and "very difficult."As a case, a tie -up project with Benesse Corporation introduced a "easy! Free research lab that can be done immediately in one hour", which provides free research themes, how to organize, and reports for reports.
在宅需要への対応：知育・学習コンテンツの提供The sales strategy based on these was also told.The first is "incorporation of Print Nees that could not reach in the past."We aim to incorporate printing demand that distributes to the use of printer at home.
The second is "efforts to supply product stable supply."The cartridge model will be changed to a presentation after the new year to avoid high loads associated with new products switching to manufacturing sites.
The third is "initiatives to realize environmental recycling -type in -house."3R (Reduce: Reduce unnecessary things, Reuse: Repeated, Recycle: Recycle), especially Reduce.
販売戦略Based on this sales strategy, three new models, ECTank, "EW-M754TW/TB", "EW-M674FT", and "EW-M634T" will be released.
今回発表された新製品は3機種ともに、エコタンク搭載モデルだ
