Why the President and the development of the development of the development of a niche smartphone (page 1/3) --Itmedia Mobile
Due to the size of the market, smartphones are new to overseas manufacturers and startups, but there are few places where the business has been continuing.It may be rather an exception that major manufacturers such as Xiaomi and OPPO have become established.Meanwhile, the MODE1 series, which was developed by Pe -up, which operates the carrier shop and the "Teruru" of a combined store, has been steadily increasing the lineup and gradually expanding sales channels.Even after the first six years since the first MODE1 released in December 2015, the terminal has been introduced as it is.
Not only has the standard SIM lock -free smartphone, but it also has unusual terminals such as "Mode1 Retro" that can be folded like feature phones, and "MODE1 GRIP" that fits narrow width.This is also a characteristic of the company.The price differs for each terminal, but it is about 20,000 yen to around 30,000 yen, making it easy to pick up.Many smartphones of these prices have only changed some specifications, such as color and appearance, using the bass models of China's ODM, but the MODE1 series except one model.It is said that it is developed with its own design.
2021年10月に発売した「Mode1 GRIP」Although it is a peel up in the same mobile phone industry, its role is very different in planning and development and sales of terminals.So why did the company embarked on the development of smartphones?With the development of the current model MODE1 GRIP released in October 2021, the company aimed to keep making smartphones.In the interview, Toshiyuki Umezawa, the director of the product development office of Peaup, answered.
――First of all, I would like to ask why the public, which operates a dealer such as Teruru, has begun to develop smartphones.
Umezawa, seven years ago, talked about making products that are closely related to life, including mobile phones.Our representative is the word life, but mobile phones are indispensable items that are now necessary.So, you may know why it became a mobile phone, but at that time (2015) was just the timing when MVNO came out (MVNO itself was already there, but 2015.At that time, the market was expanding).
On the other hand, we operated a joint store and a carrier shop, and had a base called Teruru.I think you can understand the horror of home appliances without a run -up temple, but Terur has a gathering of mobile phones."Please use this way" and "I like this kind of price plan" means that the clerk at the opposite store is the best.If there was a professional, I started (a project) because I would like to make a mobile phone terminal.
Because it is a product that is served in -house, you can receive some kind of support and advice if you come to Teruru.You will be able to sell with a sense of security that is no longer now.Our representatives also loved making things, so we started developing.
ピーアップの商品開発室 室長 梅澤俊之氏――The smartphone is quite complicated as a product, and new entry manufacturers often struggle both technically and sell.
Mr. Umezawa To be honest, we struggled in various ways in the first generation, just like other companies.Since Japanese communication is not global (such as frequency), I made mistakes with detailed radio waves.We have been able to reach the seventh year on such stairs.Thanks to you, you can accumulate a huge amount of data and have a bad word, but you can make it easier than before.
――I think you can develop with ODM, but isn't it?
Umezawa only one of the five models is published in ODM.After that, everything from design to design is waking up here.This time, we want the user to understand it, so we released this perverted aspect ratio (MODE1 Grip).There is no such thing in ODM.The board had to be made from scratch.
―― For that, the price is cheap at 22,000 yen.Where is the reason for the low price?
The development of Umezawa MODE1 is under the direct control of the president, and it is actually done by the president and me.I am also in charge of shipping, and I am also accepting repair and sales.We have started updating and answering Facebook and Twitter.Probably, in terms of labor costs, it is less than one -tenth of other manufacturers.Incorporating the salary of the representative (executive compensation) can be ridiculous (laughs).That's why we can ultimately reduce the cost.Conversely, it's better to ask what you're doing.
If you try it, you can do it in time, and it is as close as possible to make your own PC as a hobby.The ARM (CPU) is amazing, so just choose the parts from the BOM (parts table), and then just adjust the patch and OS.
――The development company is outside.
Umezawa is working with a Chinese factory.What I am doing is that I do not put in extra items as much as possible by removing the tree branches.
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