That person is now a shak -in -spit "FourSquare" about 10 years since the birth of "FourSquare", in fact, the protagonist of the shadow used by 1 billion people | Bridge (Bridge) Technology & Startup Information
FourSquare Raises $ 33 Million to Expand ITS LOCATION Technology Platform Via ViaA Venturebeat
News Sumamari: Location information service FourSquare has successfully raised $ 33 million on October 2.According to the VentureBeat article, the underwrites are Simon Ventures and Naver, and Union Square Ventures.The round is Series F, and the funding of $ 25 million has been completed, and the second close will be raised by the end of this year by the end of this year.
Popular point: The location information service is now commonplace, but the number of people who know FourSquare as this spark is decreasing more and more?
Located in 2009 as a location information X SNS app for consumers, it is a startup that prevailed with the word "check -in".The mechanisms such as badges that can be checked in are called "gamification" (action promotion measures with game elements), and a commentary book appears in books and so on.There may be many people.In 2015, he won 60 million registered users, and the monthly MAU is 50 million, which is popular.
However, the check -in share has disappeared thanks to the incorporation of the location information function in a powerful consumer platform centered on Facebook.After that, there were measures for Arecole and consumers, such as separating "SWARM" in 2014, but it seems that the end of the end was for business.
The preparation is around 2013, and the accumulated location information is provided to businesses in the form of "FourSquare for Business" and "FourSquare API", which is the source of the surviving them.The specific development is like this.
In this way, the former consumer services turned behind, and the number of customer companies using their location information services has been expanded to 120,000 companies.Famous places are FourSquare data on the map of Uber, and the total number of users of app users using the company's diorocation tools is 1 billion.
記事にもありますが、中でもロケーションベースの広告配信・分析ツールはDisneyやSubway、Walmart、AT&T、Citibank、Office Depotなど超大手に利用されており、3年間のグロースは491%と成績好調です。
As a consumer service, "that person is now", but is it interesting as an example of a steady and steady business?
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