Road to recovery. Rye -rugged live industries A big problem to wait after Corona [Part 1] (Yasuyuki Takei) --Apers -Yahoo! News
The market size in 2020 was the live entertainment industry, which was 80 % down in 2019, recorded a record high.Although it was far from completely reconstruction in 21 years, the number of live and events under the event restriction has gradually increased, and it seems that it has recovered to about 40 % in 19 years.However, in the Wizkorona society, live operations, which are premised on preventing infection, have changed significantly from Corona.We asked Mr. Keno Nakanishi, the representative of the Disk Garage Holdings Group, and the chairman of the Concert Pro Motors Association and Chairman of the Industrial Promoters Association.
The 19 -year live market before Corona was 629.5 billion yen, the highest ever, but in 20 years, the live entertainment industry was hit by 110.6 billion yen, which was reduced by 80 %.It was forced to have a hard time for 21 years, when the influence of Corona was endlessly prolonged.Nakanishi looks back on such a year.
"In the year when the urgent declaration and priority measures such as extended prevention continued, we could not perform live in a complete way in front of Corona. The festival was resumed from spring.Among the restrictions of 50 % and the upper limit of 5,000 spectators, it will not be profitable even if it is held.It is the current situation. "
After surviving the summer, which recorded the most infected number, the number of infected people has decreased significantly since last November.However, on the other hand, the infection of new mutant stocks is expanding.How does the industry look at this situation?
"How the audience will judge. Japan has a stronger tendency to seek zero -risk than in Europe and the United States, so the consciousness of trying to refrain from doing something will work immediately. The live entertainment industry has been hit directly.The general awareness that the action of going to the live is still early. It is still going on, and it is no problem to follow the guidelines for preventing infection, but there is no problem, but it is a problem.It is the same as being done "( * In the situation at the time of coverage on December 10, 2005)
The market size of 21 years has been picking up since 20 years, but the rigor of the industry remains the same.Mr. Nakanishi said, "While the number of performances is increasing a lot, the number of mobilization has not grown because a large -scale venue performance is not possible.
Although Corona's future is still unclear, there is also a prediction that if the event restrictions are completely eliminated by March 2010, the market size will return to the standard in front of the corona (Pia Research Institute).However, it is people's consciousness that the industry is worried.Suppose that the elimination of restrictions will not start to reconstruction.
"It is a big problem whether the audience's consciousness is back. I think it will recover in the daily life before Corona who does not usually mask, but some people hesitate to go live in some restrictions.I think it depends on how people's feelings move. So the situation is not expected at this time. "
Behind this is the Japanese society unique to the United States and Europe, which continues economic activity while the Omicron infection is expanding.The industry would like to expect clear guidelines by the country.This may overlap with the ideas of the whole business community.
"If Japanese society takes zero -risk, 100 % recovery may be difficult, but on the other hand, it depends on how the government decides and gives guidelines. Wizkorona.Whether it is possible. Most of my current life is Wizkorona, but the reality has not reached the live entertainment yet. For us, the country has made accurate situations,I want the people to give a clear guideline. We have provided materials for that. "
In last year's live and events, we needed to present vaccination certificates and PCR test -negative proofs at the time of entry under thorough measures to prevent infection.In Wizkorona society, live management and concert business may be different from before.
"The word division of corona is used, but if the concert is a performance only for young people, all can be digitized with a smartphone.It is easy to do. However, it cannot be sold from a certain age, including the elderly who are vulnerable to digital, unless it is a paper ticket. It is an industry that has a unique form, so on the contrary to the world.The more challenges you do, the more you are looking for how to make the best hybrid pattern. "
Although it is urgent to create a system for its efficient operation, Mr. Nakanishi states that "there should be something that can be used across the country in the form of vaccine passports like Europe."・ I am worried about the political situation in Japan where the inspection package system does not progress easily.
In any case, the cost of live and event organizers will have to increase due to corona support.In that case, will the ticket cost change from before?
"Because the operation will not be possible at the same time, some will have to go up.
"There are about 6100 people in this industry and about 630,000 people nationwide. Many people have lost their live performances in Corona and have to leave the industry.It is very important to protect this employment for the future of the industry. "
The industry faces another major problem when the event restrictions are eliminated and live and events can be held like normal times.
"In the past two years, the performance has been postponed or canceled to tens of thousands of years, so the venue has been in a ball. As we resume, we have to organize the problem this time. Arena is in front of Corona.There were more than 20 construction plans nationwide, but as the finances of local governments became strict, it is uncertain what will happen in the future. "
◆ [Part 2] To eliminate the lack of venue?New initiatives for regional revitalization in the music world
Note: The market size is estimated by Pia Research Institute.Not included online live
Live Image (C) VIVA LA ROCK 2021 ALL RIGHTS RESERVED shooting = Ayumi Kosugi
