Finally, I will hear the background of the development of "Anshin Smartphone" where DOCOMO and Kyocera have teamed up.
Mr. Nagasawa of DoCoMo (left) and Mr. Ito of Kyocera (right) who responded to the interview
The direction of responding to the diversification of seniors matches
─ NTT DOCOMO has already sold “easy smartphones” for a long time, but why did the number of smartphones for seniors have increased at the moment?
DOCOMO Nagasawa (hereinafter abbreviated as title)
DOCOMO's new smartphone for seniors "Anshin Smartphone KY-51B".For the first time, the adoption of Kyocera smartphones became a hot topic.
── Certainly Kyocera is working on many terminals for seniors, but this is the first time to provide smartphones for docomo.Please tell us how the two companies tagged.
DoCoMo Nagasawa
Kyocera Ito (hereinafter abbreviated)
"Card mobile phone KY-01L" sold by DOCOMO in 2018 is also made by Kyocera.It became a hot topic as an ultra -thin and lightweight mobile phone
Kyocera Ito
── DOCOMO is increasing the number of new smartphones that have home screens and support for senior use for the fall and winter sales.Under such circumstances, why did you put in a smartphone that clearly claimed that it was for seniors?
Kyocera Ito
DOCOMO's new model from 2021 winter to spring 2022.If two models for seniors have easy -to -understand home screens and dedicated guidebooks prepared, half will be a lineup of seniors in mind.
で す か Is there a part that is conscious of the winding of the 3G service user, which ends at the end of March 2026?
DoCoMo Nagasawa
"For seniors" but not seniors
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Kyocera Ito
Comparison with "Easy Smartphone F-52B" (3 right models).You can see that there is a considerable difference in design and size
Kyocera Ito
─ What are the specifics of consideration and characteristics for seniors?
Kyocera Ito
"How to use navigation" mounted on your smartphone.It is a function that teaches the basic operation of smartphones and functions that will help you live.
Kyocera Ito
─ How do you reflect the mechanism that supports the diversity of seniors?
Kyocera Ito
For those who switched from the feature phone, a physical key that is easy to operate such as calls and emails is placed at the bottom.
Kyocera Ito
What is the future image of a smartphone for seniors?
─ Seniors are sensitive to the price of smartphones, so I think the terminal development cost is an important issue.How are cost reductions and low prices?
Kyocera Ito
─ How much is the price going to be?
DoCoMo Nagasawa
──What kind of evolution do you draw for future senior terminals?
Kyocera Ito
Kyocera proposes a new concept of a senior device, such as "Social Gate," which can communicate remotely through a mirror -like display.
DoCoMo Nagasawa
── Thank you.
