[Kyocera's reimported smartphone "DIGNO T 302KC"] Approaching the mystery that broke into the ranking during the iPhone festival --Keitai Watch
Background of the birth of DIGNO T
One of the attractions of DIGNO T is that it has achieved a selling price of about 40,000 yen in a lump sum while pursuing practicality in terms of performance such as waterproof, dustproof, shockproof, and smart sonic receiver. It is Y! Mobile that decides the final selling price, but the background to achieving such a balance is related to the background of DIGNO T.
Boost Mobile, a subsidiary of the US mobile phone company Sprint, which operates a prepaid business, has been selling smartphones with the same appearance as DIGNO T under the name "Hydro ICON" since June.
Hydro ICON (left) and DIGNO T 302KC
Atsuko Ibaraki, the person in charge of PM1 Section 1, Product Planning Section 1, Product Planning Department, Marketing Department, Communication Equipment Sales Section, Communication Equipment Business Headquarters, said, "It will be the data of the research company. , Boost Mobile has information such as top sales from July to August. From the user's voice, the first thing is that it is waterproof and shock resistant, the display is clean, and it works crisply with LTE. It seems that they have been evaluated. " Models with slightly different specifications, such as cameras and networks, have been on sale from August under the name "Hydro LIFE" from T-mobile and Metro PCS with the same appearance.
Atsuko IbarakiMr. Ibaraki said, "Because Boost Mobile is a prepaid brand in the Sprint group, many products are purchased by price-conscious people, so while realizing a price that is as affordable as possible, it has considerable functions. It's included. It's positioned as a mid-range product because it has an over-the-counter price of $ 149. "
Only terminals designed and developed based on this price consciousness can demonstrate price competitiveness even in Japan without impairing important functions in actual use.
Mr. Nobuo Kawai of the 2nd Domestic Marketing Department of the Kyocera Communication Equipment Business Headquarters said, "Y! We decided to offer DIGNO T because it might match the users. "
Softbank announced a measure to jointly procure terminals with Sprint, and Sharp's "AQUOS CRYSTAL" was revealed as the first step, but in the future, Y! Mobile under its umbrella will also be incorporated into that framework. It may go on.
