The outgoing Jack Dorsey embodies "the soul of Twitter".

By : ilikephone / On : 21/05/2022

Just then, Jack Dorsey looked sad.

In 2009, we took part in a State Department tour in Baghdad, where Silicon Valley tycoons will visit Iraqi companies and universities. At this time, we also stopped by a surprisingly empty Iraqi National Museum.

On the other hand, in the United States, Dorsey's business is busy in his absence. A company that runs an essay blog platform called Twitter.

Twitter was on the right track at the time, but Dorsey was no longer in a leading position. Co-founders Evan Williams and Bitzstone took to the stage as winners, appearing on talk shows and conferences.

Dorsey is a type that doesn't show much emotion. When talking to him like this late at night, he confessed his troubles to me. When we were reunited in the next few months, the situation still did not improve. At this time, he took me home and showed me a new idea. It is a small oak-shaped device that uses mobile phones as a substitute for credit card settlement terminals.

退任したジャック・ドーシーは、「Twitterの魂」を体現していた

It is said that "the cold state of revenge is the best." However, Jack Dorsey enjoyed a good meal in the years after that. That dish is not only ready, but also considering Wigan's menu. Or it could be a "ketone diet".

The strange device that Dorsey showed us later ended up in the form of Square, which acts as a settlement platform (currently with a market capitalization of nearly $100 billion). Not only that, but in 11 years, Dick Cheng Benro, then Twitter CEO (Williams' successor), hosted Dorsey as a part-time product manager.

Four years later, Dorsey succeeded Costolo as Twitter leader again. A man who invented Twitter, Savis, (likes and dislikes), who provided a place where everyone could make a sound to change the world, finally returned to his Creator.

Hamlet in Silicon Valley

Is it possible for one person to run two huge listed companies? Dorsey insists that "maybe". Didn't Steve Jobs, his idol, lead Apple and Pixar at the same time?

The key is to build a team that can make the company successful. He is a part-time leader. With regard to Square, Dorsey has clearly adopted such a strategy. However, the situation on Twitter is complicated. Although the number of other social media users has reached billions, Twitter has not reached its Levier once.

This has always been a sense of frustration. The fact that it does not match the size of the number of users is: "Why didn't the number of users of Twitter increase?" "I always ask such questions. Twitter has been releasing products one after another in official or even wrong places.

In the sense of the monitoring role of Twitter content, Dorsey is "the Hamlet of Silicon Valley". Although the problem is recognized, the draconian measures needed to solve it are hesitant. On Twitter, there is also a storm of contempt for women who tweet less aggressively.