Netflix begins testing to crack down on users who are fraudulently sharing accounts Close IGN Logo Comments Comments Comments Comments
Netflix's new testing may suggest that users will not be able to share their accounts in the future.
Over the past week, Netflix will warn users in multiple countries that "if you're not living with the owner of this account, you'll need your own account to continue watching." Was introduced. This was first reported by Gamma Wire.
In this test, the user simply authenticates the account by SMS or email, or presses the "Authenticate Later" button. There is also an option to set up a new account.
When IGN asked Netflix for comment, "This test is to make sure that users with Netflix accounts are authorized to use it."
In the current format, selecting "Authenticate Later" does not exclude the user from the account in use. Also, for now, it is only displayed on TV terminals. At this point, this test seems to be limited to some markets.
This test shows that Netflix's attitude towards account sharing, which has closed its eyes so far, has changed significantly. Sharing an account isn't illegal, but it violates the terms of use posted on Netflix. Netflix has already taken loose account sharing precautions, limiting the number of devices that can be viewed simultaneously with one account. However, this test clearly reminds users of Netflix's policies.
In 2016, Netflix co-CEO Reed Hastings told analysts that account sharing was an adjunct to streaming services. "Account sharing is something you have to learn to live in. There are many legitimate account sharing, such as spouses and children, so there is no clear line, but it's okay as it is."
As of the end of 2020, Netflix had 203.7 million subscribers worldwide. With more and more streaming services such as Paramount +, HBO Max, Disney +, etc. launching in the last two years, cracking down on account sharing is one way Netflix will continue to grow its subscribers. it seems like.
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